Copywriting

In the business world in general and in the arena of advertising in particular, the art of "writing" takes on many forms. It requires different skill sets and expertise for each of the various mediums. Yet, despite the differences among them of course there are the obvious similarities they must share, the most important being clever and creative copyrighting that captures the attention of consumers regardless of the medium - print, radio or TV.

There's much more to providing the "full scope of copywriting services" than just being able to provide good copy for these three obvious forms and formats. Take television for example, this medium alone has various formats - from spot tv such as a thirty-second commercial, to a sixty-second direct response commercial, or even a thirty minute infomercial, each particular format requires a keen understanding of the process. We understand this process. We have written and produced every form of advertising possible for television.

All companies, regardless of size, have the constant need for myriad communications, whether it's internal and employee related or customer or consumer related, it all requires good copywriting. But more importantly, from an advertising, marketing and public relations perspective all the copywriting should consistently convey key ideas and concepts that are integrated and leveraged in a way that maximizes the company's core messaging.

Below is list of other forms of copywriting required by a company and ways in which we can provide service:

Website Copywriting

Direct Response Style Website Writing & Outbound E-mail Copy

Form letters for sales
Form letters as follow ups to cold calling whether on phone or in person.
Cold Call Direct Mail form Letters
Newsletters for "consumer consumption"
Newsletters for "internal consumption"
Advertorial writing for consumer and/or trade publications
Press Releases